Frequent Diner     

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Attract new customers and keep them coming back with Digital Dining Frequent Diner. Digital Dining gives you the tools to create and maintain customer loyalty through reward plans while increasing sales in your restaurant.

By monitoring your customers’ purchasing habits, you can target specific customers to influence their purchasing habits, which can increase your overall sales.

For example, high volume customers who rarely visit the restaurant early in the week might be given an incentive to come in on Monday or Tuesday, or customers who rarely order takeout food can be targeted with a takeout promotion.

Other Frequent Diner features include:

• Frequent Dining is the most cost effective marketing available.
• Targeted toward current customers, it gives them incentives to become more frequent customers.
• Digital Dining Frequent Diner allows the restaurant to both identify and reward the approximately 20% to 30% of their customers that typically account for 70% to 80% of their business.
• The customer database stores vital customer information that lets you get to know your patrons and their preferences, and then create promotions that cater to those interests. For example, if you have many customers who enjoy football, you might create a Monday night football event and send invitations to those customers.

Create user-defined reports based on:

• Customer activity and sales
• Frequent diner plan and coupons
• Profit center, sales types, prep types, and prep groups
• Items or item types purchased or not purchased
• Days of week customer visited restaurant or last visit
• Customers’ special interests and occasions

• Create and maintain a customer database of up to one million records.
• Create up to 99 different frequent diner plans that reward customers based on the dollar value of their purchases, the quantity of menu items purchased , the number of their visits, or by purchases of specific menu items.
• Reward customers with coupons generated at the POS, coupons printed in the back office, or credit redeemable for a purchase.
• Maintain frequent dining plans with automatic customer progression from plan to plan.
• Create customer status reports to inform customers of their purchases toward specific goals (for example, the number of points they have earned, the number of points they need, and so on).
• Monitor customer's purchasing habits by type of menu items purchased, days of week visiting the restaurant, areas of restaurant frequented, times of day visited and not visited, and volume of purchases.
• Customize frequent diner reward coupons, customer status reports, guest checks, and prep tickets.
• Track frequent diner customer complaints and issue customized coupons based on specific complaint reasons.
• Generate mailing labels from the customer database based on level of customer purchases, type of items purchased, special interests, special dates, or customer location.

(Or call our Sales Office @ (302) 395-0900 x1)